WebsiteWeb development61

Zoozy Pet Food online store website

A website for an air-dried raw dog food brand: menus, samples and treats, a comparison with dry food, cost per day and a customer portal.

Project at a glance

Client: Zoozy Pet Food; air-dried raw dog food, prices in €
Type: Online store; cart, login, customer portal
Catalogue: Menus · samples · treats; beef, horse, lamb, insect
Home page: 8 sections; from offer to footer
Selling points: Comparison and ingredients; raw vs dry table, what goes into 1 kg
Price: From €1.06 a day; examples for 3, 5 and 10 kg dogs

Context and task

Zoozy Pet Food makes air-dried raw dog food. For most owners this is a new category, so the site had to do more than sell: explain why it beats dry food, what it is made of and how much it costs to feed a particular dog — and lead to a first purchase or a sample order.

Zoozy Pet Food website: hero section — Screenshot 1 — hero section

How we built it

Samples are the main entry point for new customers: the “Get Samples” button sits in the header, on the hero and in the final block. The catalogue is split into three clear sections — full menus, samples and treats — with photos of the real packs and a link into each category.

Zoozy Pet Food website: menus and samples — Screenshot 2 — menus and samples

Page structure

A hero with a photo, the brand mascot and a samples button.
Catalogue: menus, samples and treats as separate blocks.
A “why raw and air-dried” table comparing it with dry food on 6 points.
6 benefits: natural ingredients, no additives, gluten and grain free, minimal processing, coat, digestion.
What goes into 1 kg of food and the daily feeding cost for three dogs of different weights.
A final call to action and a footer with support, terms, privacy and the customer portal.

Design

Bright yellow, handwritten headings and a drawn dog mascot set the brand apart from clinical-looking pet food sites and match the packaging. Illustrated dogs in the price block help owners find one like theirs right away.

Zoozy Pet Food website: comparison with dry food — Screenshot 3 — comparison with dry food

How the site handles objections

The buyer’s main doubts are answered with numbers: 1 kg of food takes 1.4 kg of meat, 1.4 kg of offal, 400 g of fruit and 400 g of vegetables, and feeding costs from €1.06 a day for a 3 kg dog to €3.08 for a 10 kg dog.

Zoozy Pet Food website: what goes into 1 kg — Screenshot 5 — what goes into 1 kg

Summary

The brand got an online store that explains a new food category in plain language, shows price and ingredients before purchase and brings new customers in through samples.