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The Pika Leads website and panel: built in-house

Our agency website and internal panel, built by our own team: 3 languages, 70+ case studies, a blog, leads to Telegram and CRM, tasks, analytics and SEO.

Project at a glance

Built by: The Pika Leads team; no contractors, no templates
Website: 3 languages: UA · RU · EN; 260+ pages, each with its own SEO
Content: 70+ cases and a blog; published from the admin, no developer needed
Leads: Site → Telegram → CRM; form, call-back and on-site chat
Panel: CRM, tasks, analytics; team roles with separate permissions
Stack: React + Vite, Node.js; GitHub Actions, VPS, Nginx

Why we built it ourselves

We build funnels and tracking for clients every day, so we wanted our own site done the same way: fast, multilingual for search and AI, with honest case studies and no dependence on site builders or contractors. Everything you see on pika-leads.com, and the panel our team works in, is our own work — from design to server.

Pika Leads website: home page — Screenshot 1 — home page

What’s on the site

The site is built with React and Vite: every page is pre-rendered in three languages, so it loads fast and indexes well. There are 11 service pages with short answers and FAQs, a catalogue of 70+ case studies filterable by traffic source and niche, a blog with hands-on articles, and team and contact pages. Visitors leave a request through a form, a call-back widget or chat — and within seconds it reaches Telegram and the CRM.

Pika Leads website: service page with a short answer — Screenshot 2 — service page with a short answer

Screenshot 2 — service page with a short answer

How it works

Website: 3 languages with hreflang, service, case, blog and team pages, responsive from phones to large screens.
SEO and AI search: Organization, Service, Article, FAQ and Breadcrumb markup, a sitemap, llms.txt and short answers with numbers from our cases.
Tracking: GA4 and Meta Pixel with server-side events (Conversions API), respecting cookie consent.
Leads: form, call-back and on-site chat → Telegram with status buttons → CRM.
Publishing: cases, articles and reviews are edited in the panel and appear on the site within 2–3 minutes.

Pika Leads website: blog — Screenshot 5 — blog

The agency panel

For the team we built a separate panel: a real-time dashboard of visits and leads, a CRM with a funnel and loss reasons, a calendar and chat, analytics from GA4 and ad accounts, UTM links, a knowledge base and team roles. Cases, articles and site SEO are edited here too.

Pika Leads website: panel dashboard — Screenshot 7 — panel dashboard

Tasks and SEO

Tasks live in the same place: kanban, a Gantt chart, calendar, projects, mind maps, files and a timer, with notifications in the panel and a Telegram bot. The SEO module audits the site, shows Google Search Console queries, and an AI agent suggests tasks and drafts articles.

Pika Leads website: team tasks — Screenshot 9 — team tasks

Summary

The website, CRM, tasks, analytics and SEO were built by one team and work as one system. We take the same approach with client projects: website, tracking, leads and ads in one pair of hands.