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Rockstar franchise master class landing page

A sign-up landing page for an online master class on opening a Rockstar franchise rock school: two design versions, speaker, agenda and a form with gifts.

Project at a glance

Client: Rockstar; a network of rock music schools selling a franchise
Format: Online master class; sign-up for a live session with the founder
Audience: 3 segments; entrepreneurs, musicians, investors
Agenda: 6 session topics; opening a school, experience, income, growth, clients, Q&A
Sign-up: 3 gifts for signing up; a checklist, a branch financial model, franchise terms
Design: 2 versions; warm orange and bold red

Context and task

Rockstar is a network of rock music schools that sells a franchise. The first step to a sale is an online master class where the founder explains how to open a profitable school. It needed a landing page that quickly shows the value of the session, introduces the speaker and collects sign-ups, in two design versions for ad testing.

Rockstar master class landing page: version 1, hero — Screenshot 1 — version 1, hero

How we built it

Both versions share one structure but differ in mood. The first is warm, with orange accents, soft shapes and “Owner” and “No. 1 franchise” badges around the photo. The second is bold, with a red block, a school income chart and a live photo from a student concert. That way ads can run on both versions and keep the one with cheaper sign-ups.

Rockstar master class landing page: benefits and master class topics — Screenshot 3 — benefits and master class topics

Screenshot 3 — benefits and master class topics

Page structure

A hero with the “Learn how to open a profitable rock school in 30 days” offer and a sign-up button.
Three franchise pillars: a step-by-step plan, a marketing plan and the founding story.
6 master class topics: opening a school, experience, income, growth, attracting clients, Q&A.
Who it’s for: entrepreneurs, musicians and investors.
The speaker: the Rockstar founder with his experience and numbers.
A sign-up form with gifts, an FAQ and a repeat form at the bottom.

How the site persuades

The page speaks to each segment separately: to entrepreneurs about a business with a large client base, to musicians about steady income from a hobby, to investors about how a music school works from the inside. A bold rock-cat illustration and live concert photos make the page memorable, and the speaker block adds credibility to the numbers.

Rockstar master class landing page: who the master class is for — Screenshot 5 — who the master class is for

Screenshot 5 — who the master class is for

Sign-up and gifts

The form asks only for a name, phone and industry of interest, with three sign-up gifts next to it: a “15 reasons to own a Rockstar franchise” checklist, a financial model for a future branch and special franchise terms for attendees of the closed master class. The form repeats at the bottom so people can sign up right after the FAQ.

Summary

Rockstar got a master class landing page in two design versions: both quickly explain why to attend, speak to each audience segment and collect sign-ups with gifts. Ads can be tested on both versions and scaled on the one with cheaper leads.