WebsiteWeb development77

Digital Retail Solutions: a cloud accounting website

A website for cloud software and POS terminals for sales accounting: 8 system features, 4 business types, 4 plans and a turnkey package.

Project at a glance

Client: Digital Retail Solutions; cloud accounting software + POS terminals
Product: 8 system modules; POS, reports, finance, price tags, fiscalisation, CRM, support, 24/7 access
Audience: 4 business types; retail, services, food service, online stores
Plans: Economy → Unlimited; from one store to an unlimited chain
Lead: A button on every plan; plus quick contact in the header
Language: Ukrainian; with Ukrainian fiscalisation in mind

Context and task

Digital Retail Solutions sells cloud sales-accounting software together with POS terminals. The product is complex, and the buyer is a shop or café owner without a technical background. The site had to explain in plain words what the system does, who it suits and what it costs, and lead to choosing a plan.

Digital Retail Solutions website: hero section — Screenshot 1 — hero section

How we built it

The brand’s orange became the core of the design: it highlights icons, buttons and plans, while the terminals themselves star on the first screen. The system’s features are laid out as 8 cards with short, jargon-free explanations: phone access, POS terminal, real-time reports, finance, price tags, fiscalisation, CRM and support.

Digital Retail Solutions website: system features — Screenshot 2 — system features

Page structure

Hero: “Cloud control of your business”, the terminals and a “Learn more” button.
8 system features as icon cards.
DRS advantages: sales online 24/7, automatic profit calculation, stock control, reports for any period.
Who it’s for: retail, services, food service and online stores.
4 plans — Economy, Optimum, Professional, Unlimited — with feature lists and a “Choose plan” button.
Company news and a final banner with the turnkey package: hardware, software, setup and training.

How the site sells

Instead of abstract “automation”, the site shows owners a concrete result: seeing sales and stock online from any device, getting profit already calculated, and reports for any period. The “Who it’s for” block helps every visitor recognise their own business, from a clothing shop to a café or beauty salon.

Digital Retail Solutions website: DRS advantages — Screenshot 3 — DRS advantages

Plans and turnkey package

Plans are built as steps, from one store to an unlimited chain, so the owner sees right away where to start and how to grow. Each plan has its own order button, and the final banner offers the whole package: iDRS hardware, DRS software, setup, support and training.

Digital Retail Solutions website: pricing plans — Screenshot 5 — pricing plans

Summary

Digital Retail Solutions got a website that translates a complex product into a business owner’s language: what the system does, who it suits, what it costs and how to start. The page takes visitors from the pain of “no control” to choosing a specific plan.