WebsiteWeb development82

OPTMASTER landing page: buying from China with deferred payment

A B2B landing page for wholesale buying from China with financing: two designs, 6 benefits for businesses, deferral calculation, partners and a mobile version.

Project at a glance

Client: OPTMASTER; turnkey delivery of goods from China
Offer: Free up 60% of funds; purchase credit at 2% a month
Audience: Business owners; entrepreneurs who buy goods wholesale
Design: 2 versions; light and dark — for ad tests
Lead magnet: Deferral calculation; a detailed calculation of freed-up funds
Mobile: For both versions; plus separate mobile menu layouts

Context and task

OPTMASTER delivers goods from China turnkey and, together with an investor partner, finances the purchase. The main pain for entrepreneurs is money frozen in stock, so the landing page had to show the benefit in numbers right away, explain how deferral works and collect requests for a calculation. We made two design versions for ad testing.

OPTMASTER landing page: version 1, hero — Screenshot 1 — version 1, hero

How we built it

Both versions combine blue and orange with a photo of the founder among boxes and containers, so the business has a face rather than being “just another logistics company”. The first version is light and airy, the second dark and bold with large condensed headings. The benefits are split into 6 points, from freeing up funds to full support of the import deal.

OPTMASTER landing page: benefits for businesses — Screenshot 3 — benefits for businesses

Page structure

Hero: “Free up 60% of funds when buying wholesale from China” and credit at 2% a month.
4 key steps: financing the manufacturer, turnkey delivery from China, scaling and a transparent contract.
6 benefits for businesses.
A “Request a quote and find out your deferral amount” lead magnet.
Reliable financing partners: OPTMASTER and an investment partner, with what each one does.
How we work in 3 steps, and a final lead form.

How the site sells

The site speaks the entrepreneur’s money language: not “we ship from China” but “free up 60% of your funds” and “scale without the risk of running out of stock”. The lead magnet is a deferral amount calculation: people leave a request to get a concrete number for their business, not just “a consultation”.

OPTMASTER landing page: deferral calculation — Screenshot 4 — deferral calculation

Trust and mobile

Financing is a sensitive topic, so the partners block clearly splits the roles: OPTMASTER handles delivery, sourcing and checking goods and negotiating with the Chinese side, while the investment partner handles credit and customs clearance. The client path comes down to three steps: request, consultation, assessment and payout. Both versions have a mobile layout with its own menu.

OPTMASTER landing page: financing partners — Screenshot 5 — financing partners

Summary

OPTMASTER got a B2B landing page in two designs that turns importing from China into a clear business benefit, honestly explains the financing scheme and leads to a deferral calculation request, on desktop or phone.