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PRIME EVA car mats landing page

An EVA car mat landing page in three designs: up to 40% off with a timer, a comparison with rubber mats, a mat builder and the path from order to delivery.

Project at a glance

Client: PRIME EVA; a maker of EVA car mats
Design: 3 versions; dark, high-contrast and light — for ad tests
Offer: Up to 40% off + gifts; a sale timer on the hero and next to the builder
Builder: 3 steps; texture, mat and edging colour, set
Arguments: 6 EVA benefits; eco material, cells, easy cleaning, 2-year warranty, edging, colours
Comparison: EVA vs rubber and velour; tabs with pros and cons

Context and task

PRIME EVA makes EVA car mats tailored to each car model. Buyers often don’t know why EVA beats the usual rubber or velour mats, so the landing page had to explain the difference, let people build their own mat and push them to order with a sale. We made three design versions for ad testing.

PRIME EVA landing page: version 1, hero — Screenshot 1 — version 1, hero

How we built it

All three versions use the brand yellow and large close-ups of EVA cell texture, but differ in mood: dark with a car interior photo, high-contrast with yellow frames, and light with soft shapes and an “up to −40%” badge. Right below the hero are 6 EVA mat benefits, each with a material photo and a short explanation.

PRIME EVA landing page: EVA mat benefits — Screenshot 4 — EVA mat benefits

Page structure

Hero: a “Next-generation mats up to 40% off” offer and a sale timer.
6 EVA mat benefits with material photos.
Comparison tabs: rubber vs EVA and velour vs EVA.
A 3-step mat builder and a repeat “Order before the timer ends” countdown.
A model catalogue with old and new prices, and customer reviews.
How we work — 4 steps from first look to delivery — and videos of the mats.

How the site sells

Comparing them with rubber and velour mats answers the key question of “why pay more”: EVA mats don’t let water through, trap dirt in their cells, don’t deform and don’t smell. The builder lets buyers feel the mat is theirs before ordering: pick the texture, mat and edging colours and the set.

PRIME EVA landing page: comparison with rubber mats — Screenshot 5 — comparison with rubber mats

Screenshot 5 — comparison with rubber mats

Urgency and trust

The sale timer appears twice: on the hero and right after the builder, when the buyer has already built their mat. The “How we work” block removes the fear of ordering for a specific car: 4 steps from first look and ordering to production and delivery. Reviews and mat videos add trust before purchase.

PRIME EVA landing page: how we work — Screenshot 7 — how we work

Summary

PRIME EVA got a landing page in three designs that explains why EVA beats ordinary mats, lets buyers build their own mat and nudges them to order with a sale timer. Ads can run on all three versions and scale on the one with the cheapest lead.