WebsiteWeb development85

Free product business course landing page

A sign-up landing page for a free product business course: 4 hero variants for ad tests, 6 lessons, a speaker, countdown timers and 4 sign-up forms.

Project at a glance

Product: Free course; how to launch a business selling goods
Hero: 4 variants; dark, high-contrast, yellow and blue — for A/B tests
Offer: Launch plan + access to goods; a step-by-step plan and ready-made launch sites
Agenda: 6 practical lessons; plus 4 extra sign-up bonuses
Sign-up: 4 forms on the page; name, phone, email — nothing extra
Urgency: 3 timers; “Hurry, the free course won’t wait”

Context and task

The author of a product business course was recruiting students for a free course through ads. The hero screen drives the cost of a sign-up, so we made four hero variants with the same offer but a different look, so ads could be tested and the cheapest one kept.

Product business course landing page: variant 1, dark — Screenshot 1 — variant 1, dark

How we built it

The main version is dark, with a warehouse photo and large condensed headings, while blue and yellow accents highlight the key points. The sign-up form sits right on the hero, so people can register without scrolling. Below come what students get, a six-lesson practical programme, the speaker and graduate reviews.

Product business course landing page: timer and form block — Screenshot 5 — timer and form block

Page structure

A hero with the offer, two bonuses and a sign-up form.
“What awaits if you start now” — 5 points and a sign-up button.
“You’re guaranteed to get” and the first timer-and-form block.
Reviews from people who already got results.
A 6-lesson practical programme and a speaker block.
Two more timer-and-form blocks and the course format.

How the site collects sign-ups

The sign-up form appears four times — on the hero and in three timer blocks — so people can register from anywhere on the page. A “Hurry, the free course won’t wait” timer and 4 secret sign-up bonuses add urgency, while the form asks only for a name, phone and email.

Product business course landing page: “Not much time left” — Screenshot 6 — “Not much time left”

Ad testing

Four hero variants let ads run on the same offer while comparing the cost per sign-up by colour and style: dark premium, muted, bright yellow and deep blue. The rest of the page is identical, so any difference in results shows the impact of the hero itself.

Product business course landing page: final timer block — Screenshot 7 — final timer block

Summary

The course author got a sign-up landing page with four hero variants, a form at every step and urgency timers. Ads can be tested on every variant and scaled on the one with the cheapest sign-up.