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Trueplay landing page: a loyalty programme for online casinos

An English B2B landing page for online casinos: how the crypto loyalty programme works, traffic ROI, widget customisation and a test-drive request.

Project at a glance

Client: Trueplay; a crypto loyalty programme for online casinos
Audience: B2B: casino operators; owners and product managers of iGaming projects
Language: English; for the international market
Arguments: 6 benefits + 5 steps; analytics, sign-up growth, automation, 48-hour launch, API
Figures: Traffic ROI chart; casino with vs without the programme
Lead: Service test drive; name, phone, email; reply in 15–20 minutes

Context and task

Trueplay is a technology for online casinos: players get branded crypto tokens for every bet, hold them and earn, while the casino gets higher retention and revenue. The product is new and technical, so the landing page had to explain the mechanics to operators in a few screens, back them with numbers and lead to a test-drive request.

Trueplay landing page: hero section — Screenshot 1 — hero section

How we built it

The design is dark and tech, with electric-blue accents, as is common in iGaming and crypto. The first screen shows the live product interface on a tablet next to crypto prices, and the benefits block splits the value into 6 cards: analytics, sign-up growth, automation, a 48-hour launch, API connection and a free consultation.

Trueplay landing page: system benefits — Screenshot 2 — system benefits

Page structure

Hero: “Attract New Users” with a loyalty programme.
6 benefits for the casino operator.
How the system works in 5 steps: bet → tokens → balance → motivation → rewards.
Test drive: 4 arguments and a request form.
Figures: Traffic ROI shown with two casinos.
Widget customisation in light and dark themes, roadmap and iGaming events.

How the site explains the product

The complex token mechanics are shown as an icon diagram: play → get rewards → earn tokens → hold to earn. Next to it are five short steps in plain words. The figures block explains the benefit with two casinos: about 15% of players actively use the programme and bring noticeably more revenue.

Trueplay landing page: how the system works — Screenshot 3 — how the system works

Lead form and customisation

The main action is a test-drive request: a short form with name, phone and email and a promised reply in 15–20 minutes, with a test-drive button also in the benefits block. Showing the widget in dark and light themes answers “will this fit my brand”, and the final block with the roadmap and a photo from an iGaming expo adds credibility.

Trueplay landing page: test-drive request — Screenshot 5 — test-drive request

Summary

Trueplay got an English landing page that explains a new crypto mechanic to casino operators in a few screens, shows the benefit in numbers and leads to a test-drive request. The site is ready for B2B ads and iGaming conferences.